Data Insights: Products (7 of 8)
Media planning that interprets multiple studies to position brands. Category leaders are not randomly conceived but positioned with pinpoint purpose.…
Data Insights: Platforms 2 (6 of 8)
Platform Zone: Radio and Reading in South Africa In this second part of our exploration of media platforms we scan…
Data Insights: Platforms (6 of 8)
Value in content mapping and viewing Moving from silo media planning to content mapping and a ‘value in’ instead of…
Data Insights: Purchasing Power (5 of 8)
Perfect Purchasing Power Ratios When it comes to effective media segmentation, the feisty film footballer Rod Tidwell’s “show me the…
Market Segmentation: People and Places (4 of 8)
South Africans in 2021 – The real Socio Economic Measure (SEM) reality check. In this article we map the geo-flow…
LSM to SEM: Finding the Golden Cord (3 of 8)
Although the post-AMPS media data landscape may look and feel a little different to marketers, all the data traditionally used…
Post AMPS Landscape: Play it as it Lies (2 of 8)
Mining South Africa’s rich vein of marketing and media data to ensure meaningful and addressable media buying and planning decisions.…
2021 – The Road to Recovery (1 of 8)
Generating people-centred insights to drive market recovery and sustainability in South Africa When it comes to advertising and media investment,…
