In a media landscape dominated by digital-first narratives, advertising is at risk of forgetting the power of integration…
The Real Cost of Winning Business in Advertising
Let me start by saying that this isn’t another rant about the broken process of pitching or how to change the system because realistically…
Why Media Agencies Still Matter and why Talent, Not Tech, Will Determine Media’s Future
We’ve explored the strengths that make media agencies indispensable, the weaknesses that have kept…
What more can we say?
Why Media Agencies Still Matter: Opportunity Knocks
Media strategy is in trouble. The space once reserved for brave thinking is being overrun by buzzwords and bandwidth constraints. Decks are bloated…
Why Media Agencies Still Matter: The Undervalued Experts
it’s inevitable that we need to address what’s not working… A weakness that continues to plague media agencies is being treated as…
Still here. Still sharp. Still sidelined? Why media agencies still matter
This blog series was inspired by an industry piece I was asked to write for Business of The Media recently.
Still Here. Still Sharp. Still Sidelined?
In a year where mediocrity masquerades as strategy, media agencies remain the unacknowledged backbone…
Balancing Art and Speed: Navigating Creativity in Modern Advertising
Over the last 54 years, we really have seen it all at Ebony+Ivory. How life…
A Legacy of Experience + Wisdom
As we approach the end of the year, I find this is a good time for reflection and planning.
The Ebony+Ivory Approach to Data-Driven Success
In today’s fast-paced digital world, having a robust online presence isn’t just beneficial, it’s essential.
Where will your focus be for the rest of 2024? Ours is on creating better customer connections.
I’ve moved on from being ‘agile’ to something I believe is more in line with what we need to be, and that is fluid and blended.