Marketing Intelligence Services
Our services span from the development of brand and business strategies to the creation of brand personas and the implementation of big data predictive modelling.
To effectively manage your business, it’s essential to gain insights into how your customers utilise your brand and engage with competitors. This understanding serves as a guide for strategic thinking and business management.
Our Strategy team transforms important data into a detailed plan for promoting your products and services. This is accomplished by conveying information through accessible, non-technical market intelligence reports.
BRAND RESEARCH
Brand research provides you with analysis of your brand and enables you to connect with customers and those in positions of influence over potential new clients.
Our Brand Research offerings include:
- Brand perception audits
- Brand name and product packaging testing
- Brand awareness measurement
- Brand association assessment
- Brand sentiment and satisfaction polling
- In-store and e-commerce brand experience tracking
CONSUMER RESEARCH
By conducting this research, you will be able to tell how your customers perceive your brand in relation to your competitors. This type of research can also help you answer business questions such as:
- Who are your customers and what matters to them?
- Is your marketing having the right impact on your target market?
- Is your marketing message getting through to the real buyers of your product or service?
- Are there new audiences and where are they based?
Insights Methodologies
STRATEGIC CONVERSIONS
We engage at a conversational level with your key stakeholders to unlock insights and build a comprehensive view of the market landscape. We talk to business leaders personally to secure business and brand feedback.
ONLINE SURVEYS, CONSUMER PANEL & COMMUNITY RESEARCH
Our online survey tool allows you to distribute questionnaires and receive feedback rapidly with a dashboard available for you to track results from your mobile devices. This proprietary software also allows you to build your own community of customers, suppliers or staff and engage with them as frequently as you wish to gain immediate feedback on issues.
DATABASE ANALYSIS
Our Market Intelligence team organises, refines and reassigns data, delivering to you a database that complies with POPI regulations. This enables direct and compliant communication with your target audience.