MEDIA

We are a fully accredited media agency that provides strategy, planning and buying strength. The primary intent in every campaign is to reach critical mass and frequency to guarantee success. We strategically plan and invest for the best possible outcomes at the best possible rate. We ensure you get the benefit of our long-standing media industry relationships and affiliations to maximum value and efficacy.

MEDIA

We are a fully accredited media agency that provides strategy, planning and buying strength. The primary intent in every campaign is to reach critical mass and frequency to guarantee success. We strategically plan and invest for the best possible outcomes at the best possible rate. We ensure you get the benefit of our long-standing media industry relationships and affiliations to maximum value and efficacy.

We are a full-service advertising agency with strategy-to-report media planning, buying and management capabilities. These are forms of creativity too as an innovative approach cut through busy communication channels.

Media Services

The key focus in any campaign lies in achieving a critical mass and frequency, as the timing and scheduling of the campaign are crucial to its success. Our goal is to optimize every Rand invested, ensuring that it yields the effectiveness of two in this strategic process.

Our media/ traditional delivery includes:

  • Media strategy
  • Channel planning (across all channels ATL/ BTL)
  • Advertisement verification (clipping vouchers, digital, radio and TV)
  • Media partnership negotiation and management including activations
  • Post campaign and impact reporting
  • Administration of paperwork (media invoicing) and contracts
Media Buying Services

We possess the necessary tools to streamline your media planning process, leveraging insights into your target market’s media preferences.

Additionally, we are committed to enhancing your media negotiation capabilities, ensuring that your budget yields greater value by unlocking additional media opportunities.

Steps of Media Buying Value

  • Identifying Target audience
    We ask you a series of questions to try understand the demographics of the target audience you are trying to reach.
  • Set campaign objectives
    What do you hope to achieve through your marketing campaign? Are you focusing on leads, sales or awareness? The media plan starts to form once your campaign objectives are set.
  • Negotiate optimal media plan
    This step is for us planning how to stretch your budget as far as possible, to reach as many people in your target market as possible and includes negotiation with media owners for spots and space.
  • Measure results consistently
    Measurement of impact is a daily imperative as we ascertain what is working and change what is not working. Tracking of digital media results is possibly by the second while TV and radio need a slightly longer lead-time for post campaign analysis.