Digital Marketing Services
Our digital marketing solutions are built on communication strategy, target market, budget, media audience profiles and desired measurement metrics. Post media campaign analysis and optimisation, using the best and latest software tools, is front and centre in our approach.
We offer campaign experience in:
- Content marketing
- Email marketing
- Google Ads
- Influencer marketing
- Mobile marketing
- Social media paid advertising
- Search advertising and SEO
Social Media Services
Social Media Listening and Monitoring Services
Our comprehensive social media listening services are tailored to your brand needs. They allow us to monitor and analyse social media conversations, gaining valuable insights into audience sentiment, trends and brand mentions.
Our key services include:
- Real-time Monitoring: Ability to track social media channels in real-time, ensuring you stay updated on relevant discussions and trends.
- Sentiment Analysis: Sentiment analysis tools to help understand how audiences feel about your brands or campaigns, enabling strategic decision-making.
- Competitor Analysis: Monitor competitors’ social media activities, helping you benchmark their performance and identify opportunities for differentiation.
- Keyword Tracking: Set up custom keyword searches to monitor specific topics or industry-related terms, ensuring you capture relevant conversations and capitalise on emerging trends.
- Influencer Identification: Assists in identifying and connecting with influencers who align with your brands, facilitating influencer marketing collaborations.
- Custom Reporting: Robust reporting tools, enabling for generation of customised reports showcasing social media metrics, trends and performance analytics.
Social Media Management
Our specialist social media manager capacity helps marketing and communication managers put social media policy in place and keep pace with it. Our crisis communication management approach uses a social media management and intelligence tool for brands and agencies of all sizes to manage conversations and surface the actionable insights that drive real business impact.
- Publish – Create and publish posts across platforms, saving time and reducing costs.
- One-on-one customer care– Manage all social media messages, comments and mentions across all channels. See overall numbers, networks, key demographics and top trending topics.
- Advertising– Access to over 100 metrics allows us to make informed decisions about how best to optimise campaigns.
- Listening Trend Monitoring– Allows informed decisions and marketing strategy. Monitor brand sentiment and avoid crises by monitoring how your brand is being spoken about.
- Measure Multiple Networks– Advanced metrics for Twitter, Instagram and Facebook. Over 100 channel metrics for Instagram and Facebook.
Community Management
From a Facebook page to a LinkedIn profile and a Twitter feed, social media management can help you stay connected with customers. When you turn social on in your marketing, you switch on a powerful dimension that helps you build brand loyalty.
Google Ads Management Services
Google Ads are scalable, flexible and measurable and a just-in-time media format. It establishes a connection between your business offering and individuals actively seeking your specific service or product.
The capability for precise targeting is unlocked, allowing for narrowcasting based on data fields such as language, browser, device type, time of day and location. Geo-targeting, in particular, is a potent tool within our media arsenal.
Search Engine Optimisation Services
Effective Search Engine Optimisation (SEO) unlocks organic website traffic.
Successful SEO enables you to rank higher in search results, increase web traffic, boost brand awareness and as a result, has the power to unlock new revenue.
As the enabler of visibility on search engines, it is the traffic officer of your digital toolkit and is a must have to assist with the growth of the quality and quantity of your website or blog traffic.