DIRECTION FINDS EXPRESSION
Paul Middleton Snr. was a sought after copywriter and our agency founder in the 1969 who said:
“Good Advertising is a blend of many things – Form and Function; Science and Showmanship; Impact and Restraint – each playing its part in the whole to Maximum Efficiency.”
Form and Function: Advertising Is the function and communication is the form. The success of the function is totally dependent on the skill and the showmanship of the form.
Science and Showmanship: Showmanship is impossible without skill, science and sweat and the true showman makes his science look easy.
Impact and Restraint: The target is identified and found when we strike the balance between impact and restraint.
Our creative services cover graphic design, illustration, animation, copywriting and final artwork for branding, packaging, advertising and communication elements such as:
BRAND DEVELOPMENT
- Corporate Identities
- Company Manifestos
- Brand Videos
ADVERTISING CAMPAIGNS
- Brand and Product Advertisement Campaigns:
- Radio
- TV
- Online
- Social Media
- Out of Home (OOH)
- In-event
- Integrated
- Tactical/Guerrilla Campaigns
- Radio
- TV
- Online
- Social Media
- Out of Home (OOH)
- In-event
- Integrated
INTERNALISATION/CULTURE CAMPAIGNS
COMMUNICATION COLLATERAL
- Brochures
- Corporate Publications
- Editorials and Press Materials
- Emailers
- Integrated Financial Reports
- Internal Corporate Branding and Signage
- Newsletters
- Training and Technical Manuals
- Websites
PRODUCT AND SALES SUPPORT
- In-store Communication
- Product Packaging
- Point of Sale Materials
- Sales Incentives
ACTIVATIONS AND EVENTS
We are a full service advertising agency with strategy-to-report media planning, buying and management capabilities. These are forms of creativity too as an innovative approach cuts through busy communication channels.
Projects
More Thoughts
