Why the right creative and incentive can make an in-store POS activation, bigger and better

Stanley Black & Decker recently launched their In-store promotion for customers. As SBD sponsor the ever so amazing team, FC Barcelona, what better way to encourage customer to buy Stanley products to the value of R300 and win a VIP experience with FC Barcelona in which customers can train with the Club’s academy coaches and represent South Africa in the 2016 Global Striker Challenge.

The grand prize for winners and their partner includes; flights to Barcelona, personalised FC Barcelona kit, a training session with the club’s world class coaches, meeting the team, VIP tickets to a match and a VIP tour of the stadium and museum.

Have a look at the awesome in-store point of sale elements designed to complement the hype and create an exciting in-store experience where customers are encouraged to win an experience money can’t buy. Interested? This promotion is still running till the end of January so go, go, and go!

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