• Know your audience – if you don’t know who you are speaking to and what they want to know, how will you know what they want to read about?
• Define your corporate brand – what is your corporate or company’s style and tone? What typography matches your brand? If the newsletter were a person, what would he/she look, sound, and feel like?
• Be visual – the digital age allows us to make use of delectable images, infographics, and artwork that can make the words come to life. Use images and graphics in your newsletter to really give it the wow factor and to make it more bite-able.
• Timing – getting the timing right is key. Do your readers want a newsletter weekly, fortnightly, monthly, or quarterly?
A newsletter is still a powerful way of informing your customers about your business, or communicating internally with your staff about the company goings-on. A newsletter is meant to inform, add value, and encourage engagement with the reader. Take the time to create a robust recipe that is going to ensure that your news and views are not only read, but enjoyed, every time.