Design thinking in duct tape

Here’s a short thought that inspires our strategy, media and design team. 

AirBnB co-founder Joe Gebbia reminds us that as creatives we must uncover the “duct tape beacons” of the world. Wherever you see duct tape … where you see something broken and a quick fix is needed, there is an opportunity,” he said in addressing delegates at this year’s Design Indaba. His reference to finding the Design SOS in his duct tape analogy is sticky. We also loved his challenge to the design world to keep humanity at the heart of solutions, as we ask and answer one question: ‘What can I bring to the world?’

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