SOUTH AFRICA’S MOST ENDURING INDEPENDENT MEDIA & ADVERTISING AGENCY
Since 1969, multi-generational accumulation of know-how and brand wisdom
Level 1 B-BBEE Contributor (2018)
Hlumani Empowerment Trust fast tracking talent at a business ownership level in South African Marketing and Media industry
Seriously long-term client relationships of up to 26 years
Industry influence through affiliations with industry bodies that steer best practice
Family runs deep.
Embedded in our heritage and carried in our culture.
As a multi-generational family-owned business, we direct our years of cumulative experience into forging your brand of tomorrow. Our purpose is to lock in value for you.
Founded in 1969 and fired by the spirit of Mad Men era creative freedom followed by the fight for equal opportunity, today E+I carries the flag for integrity and inspired solutions.
South African copywriter Paul Middleton founded his advertising agency in 1969. Paul Middleton Advertising was one of 18 full service media accredited agencies in the country.
The adrenaline of advertising runs strongly through the family’s genes. In 1981 Paul David Middleton joined the team and for the next eight years learnt the business role by role.
In 1989 he took over as Managing Director. A year later he launched the Ebony+Ivory brand to take the agency forward.
The history of E+I
Paul Middleton Advertising Established
Winner of Gold at New York Film Festival
First South African agency for this win!
E+I wins its first TV Loerie
Next generation leadership
Paul David Middleton takes the reins
Say my name!
Agency name changes to Ebony+Ivory
Sow it forward
Mustard Seed PDI internship programme initiated
Diamond of wins
E+I wins series of Sunday Times awards with De Beers
Sunday Times Grand Prix win with De Beers
Creation of new E+I home at 5 on Seventh
Digital Bookmark award
Most Shepherd recognition
Paul Middleton awarded inaugural MOST Shepherd award
Noted Thinking Division
Hlumani, the E+I Empowerment Trust launched