Create your brand loyalty with community management
These days all brands need a presence on social media. From a Facebook page to a LinkedIn profile and a Twitter feed, social media management can help you connect and engage with customers. When you turn social on in your marketing, you switch on a powerful dimension that helps you build your brand loyalty.
What is social media community management?
Social media community management does not happen overnight. It needs a dedicated social savvy team, possibly a social media management company. With your team in place, you can start to build your community. The process continues pretty much like any great relationship: with dedicated time, timeous responses and lots of TLC.
Even with a community of one–and-growing, you need to kick into social media management action. This involves writing, designing and managing content across different channels, as well as interaction with your customers. Each social media platform has its own rules and best practices that need to be adhered to and applied.
Which social media channels should you be using?
Most brands utilise a variety of social media channels to reach different groups of customers. While for some brands, a combination of some of the most popular social media channels may serve you well, it is important to identify which is best for your specific marketing objective.
Facebook has a huge number of active users from around the world. This makes it a great platform for businesses that want to reach out to a wide group of people.
Instagram is a photo-based platform that works well for brands wanting to create a visual appeal. Instagram’s audience is younger than Facebook’s.
Twitter is a great platform for brands that want to engage in conversations with their audience. Brands can really show off their personality on Twitter, whether it’s playful and funny or serious.
LinkedIn is for B2B brands that are targeting connection with other businesses. LinkedIn allows you to interact and share content with people in your industry and across related professional headspaces.
YouTube is for uploading video content to engage with your audience. Many brands are moving away from traditional above-the-line TV adverts to place video content on YouTube instead.
Pinterest is great for sharing image-focused content that focuses on fashion, home improvement, fitness and recipes. Brands that fit into these industries should consider having a Pinterest presence.
Brands that target young consumers should also consider new, up-and-coming social media channels like TikTok and Vero.
Social media community management best practices
Once you’ve selected your range of social media channels, you need to decide what you’re going to say and how you’re going to say it. Succinct copywriting along with eye grabbing design are your two biggest social management tools.
There are key things to think about when starting down the road of developing each content piece and when talking on these channels. Do you approach your social media channels with complete transparency? What do you do about customer complaints? What tone should you be using? What is okay to joke about and what isn’t?
Many brands have found themselves in serious hot water after making political comments or joking inappropriately. A social media management company can help you navigate the tricky waters of social media. You’ll also find social media management services invaluable in the case of a crisis. A social media specialist can help you compose the right messages and respond to customer issues and complaints.
Why social media management?
As the social landscape is always changing, you need someone to stay ahead of the trends and understand when and how to communicate. Remember too that various algorithms on social media channels can affect which content is displayed and who sees it.
By engaging with a social media community management expert, you will be able to get your brand’s message in front of the right people more often.A social media agency such as Ebony+Ivory can help you develop a strategy and plan for interacting on various social channels.
Our social media management services include setting up your social media channels, creating a content plan for each channel, engaging and interacting with your audience and managing issues that arise along the way.
Get in touch
Ebony+Ivory offers professional Social media community building and management services, along with a host of other creative services. Let’s talk – call us on +27 11 327 6871 or email firstname.lastname@example.org.