ALL ABOUT LEADS – Profmed is the largest restricted medical aid scheme for select graduate professionals in South Africa. Over a relationship of nine years E+I delivered classic above the line (ATL) brand advertising, direct response TV advertising (radio and press) and strategic digital communications. We were the creative hub for all internal marketing collateral, from annual reports, forms, leaflets through to event planning and support of broker roadshows. Marketing was held directly accountable for revenue generation with weekly, even daily, sales tracking feeding back into creative and media decisions.