Project Overview

• Company manifesto
• Corporate video
• Staff campaign (internalisation)

The Story

Gina@Work is a successful South African business which designs and manufactures corporate uniforms. A manifesto was the ideal way to provide this growing business with a mantra that could unify staff. Ebony+Ivory put forward well-received copy, which then crafted to finalisation in close collaboration with the Gina@Work marketing team.

The manifesto was so loved that it was transformed into a new corporate video for the company’s tender submissions. Wear your Care was further given life through an internalisation, which included a mannequin challenge that involved teams of staff designing and creating clothing for their mannequin.