Brand SA

Loeries Creative Juices


Project Overview

  • Sponsorship conceptualisation, negotiation and management
  • Loeries activation and media amplification concept and creative execution
  • Brand South Africa VIP Brunch @Loeries2018 event management and creative execution

SA’S CREATIVE JUICES – Brand South Africa, the custodian of the Nation Brand, sponsored the Loeries Young Creatives award.

Brand South Africa (BSA) seeks to build the South African national identity, pride and patriotism and social cohesion.

Within the Advertising Industry BSA seeks:

  • To develop top-of-mind awareness of BSA and promote consumer brand partnerships in achieving the above goals.
  • To enable brand growth through partnership with stakeholders in the commercial arena and promotion of BSA goals.

The message?


Thank the creative industry for building the SA identity and brand reputation through their creative work.


Brand South Africa needs your creativity; your creativity is your contribution, as it makes you a critical brand ambassador of our Nation Brand.


This #Loeries2018 connect with us @CREATIVEJUICES, the Brand South Africa slushy bar; it’s where you can come to refill your energy.


All hail Nation Brand builders

Keep your creative juices flowing

Here’s to you!

The creators & makers of Brand South Africa

Hey Creative South Africa

Thank you!

Get slushed!

What’s your freshest idea for the Nation?