Media Buying Services and Strategies
Media planning that selects the right mix of media to place advertisements on so that they reach your target audience.
We have the tools to plan your media efficiently including knowledge of what media your target market is consuming. These include Telmar, SAP Lumira and Grow while media industry surveys such as PAMS, RAMS, ROOTS and TAMS share important data that we can apply to your media strategy.
One of the other roles we take seriously is to bolster your media negotiation power so that we unlock more media for your money.
- Identify target audience
To start the process we define who you are trying to reach and ask trigger questions such as:
- Have you considered their demographics and psychographics?
- Where are they located?
- How old are they?
- Are they predominantly male or female?
- What do they enjoy doing?
- How do they behave differently in different seasons
- Set campaign objectives
What do you hope to achieve through your marketing campaign? Are you focusing on leads, sales or awareness? The media plan starts to form once your campaign objectives are set.
- Negotiate optimal media plan
This step finds us planning how to stretch your budget as far as possible, to reach as many people in your target market as possible and includes negotiation with media owners for spots and space.
- Measure results consistently
Measurement of impact is a daily imperative as we ascertain what is working and change what is not working. Tracking of digital media results is possibly by the second while TV and radio need a slightly longer lead-time for post campaign analysis.