Social Media Management
Use customer insight to manage your social media presence, build brand credit and find new customers.
There is a relevant social media platform for every brand. While each has different rules of engagement, what these channels have in common is they enable you to listen closely to your community and then, to respond quickly.
Setting listening protocol is critical in our process.
Our specialist social media manager capacity helps marketing and communication managers put social media policy in place and keep pace with it. Our crisis communication management approach uses social media listening tools to stay on top of what people are saying across critical platforms.
Publish across Channels
Create and publish posts across platforms, saving time and reducing costs.
One-on-one customer care
Automatically see all social media messages, comments and mentions across all channels. See overall numbers, networks, key demographics and top trending topics.
Access to over 100 metrics
Allows us to make informed decisions about how best to optimise campaigns.
Allow informed decisions and marketing strategy. Monitor brand sentiment and avoid crises by monitoring how your brand is being spoken about.
Advanced metrics for Twitter, Instagram and Facebook. Over 100 channel metrics for Instagram and Facebook.
Know who you’re talking to
Access to profile cards allow people engaging with your brand to get one-on-one attention when engaging with your platform.
Listen first to understand and then speak
Social media asks that we connect with community dynamics.
Before Ebony+Ivory embarks on social media marketing for a client, we listen. Using Europe’s best social software, we tune into the market on topics, issues and related tonality in your potential audience. Assessing your connection viability with people in your target interest groups, demographics parameters and behaviours and also those who work and/or live in specific geo-locations.
Reach new audiences and build communities
Social media is about relationships and investing in them.
The nature of social media platforms including Facebook, Spotify, Twitter, LinkedIn, Pinterest, TikTok and YouTube offers marketers a wealth of opportunity to reach out to existing and new audiences. The difference between traditional business relationships and those you hold with customers via social media is that here, your conversations are in the public domain.
Speak your customer’s language
Social media is about sharing conversation and content.
Conversation is at the core of social media engagement. Social platforms have given people and businesses, anywhere in the world and of any size, a voice. Here brands make use of the opportunity to build social media communities with interest-aligned people; to share product information but even more so, to share content that is useful and helpful in that community.
From a Facebook page to a LinkedIn profile and a Twitter feed, social media management can help you stay connected with customers. When you turn social on in your marketing, you switch on a powerful dimension that helps you build brand loyalty.
Create your community with the help of our writers, designers and social media specialists.