Campaign ideas need to do two things: connect with your audience through relevance and move your market forward emotionally to want to keep the connection alive.
The strongest campaign concepts have one thing in common: they have a simple idea that resonates with people and can be carried across a number of channels. For multi-media campaigns the concept needs to bring the message together across mediums, working just as well, for example on a billboard as it will online or on radio.
Everyone has a creative side but creativity is best ignited with a creative team of chemistry. Read our seven ways to ramp up creative strength when conceptualising your next campaign here.