MEDIATION TO REACH SA BUSINESS
(2006 – 2021)
OVERVIEW
Ebony+Ivory has served the IDC for two contractual periods. We were the lead agency responsible for brand and advertising strategy, management and implementation plus internalisation of the IDC brand across 17 divisions between 2006 and 2010. A rebrand of South Africa’s development finance institution was included in delivery. A further contract was awarded
in 2018 when Ebony+Ivory was appointed for media strategy, planning and buying. During this time the team has secured an Amara Award for Innovation in Media for one of this client’s media campaigns.