What is the meaning of media?
A major thrust in any campaign is the ability for it to reach critical mass and frequency. Although the creative and messaging of a particular campaign is important, the flighting of that campaign is paramount to its success.
Without media, your product or service will be your industry’s best-kept secret.
What’s in our media service offering?
Our dedicated department deals with media strategy, planning, buying and verification, as we give brand and media managers access to key media decision makers through established relationships with all media owners across all channels. We not only hold strong relationships with traditional media but also new media owners such as Google and Facebook.
At E+I we apply media buying techniques that have been established from long-term relationship building with media owners. Our tried and tested approach ensures maximum market saturation, as campaigns reach critical mass in the most cost-efficient and impactful way.
In turn, the massive concessions and discounts are passed onto the client, either to reinvest in advertising and marketing drives or to grow their business.
As part of our media service offering, we deliver the following:
• Media strategy
• Planning (across all channels ATL/ BTL/ Digital/ Mobile/ Social Media)
• Buying (space and time)
• Advertisement verification (clipping vouchers, radio and TV)
• Administration of paperwork (media invoicing) and contracts
• Digital brand presence management
• Social media presence building and traction, including community management
• Media partnerships and promotions, including activations and competitions
E+I’s approach is to invest in your business with the focus, insight and urgency needed to alleviate your marketing pain points by bringing the power of the media to life for your brand amplification. We are about delivering beyond the media brief, ahead of time and on budget.
As an independent media agency, we are not dictated to by headquarters in other markets although we offer that kind of buying power. We keep multiple suppliers, specialists and agencies on the media strategy, as we see the bigger picture and have a full view of all brand communications aspects and channels as they play out in your campaign.
Media as a service driven by measurability
As a specialist media services company, our plans for each brand are built on communication strategy, target market, budget, media audience profiles and desired measurement metrics. Post media campaign analysis and optimisation is (using the best and latest software tools) front and centre in our approach.
Our digital dashboards are worth looking into, as they put marketers at the forefront of impact reporting as our team has the most experienced digital people in Africa.
Managing social media accounts for our clients, we use the powerful unified platform called Falcon. This enables high levels of team efficiency, as our social media team deliver community and content management smoothly to you. We deliver results. As we track performance across channels with cross-network analytics and build customizable reports that showcase your best KPIs.
E+I further uses this range of media planning and tracking tools:
• Telmar – Insights, Strategy and Planning
•Arianna – Insights, Strategy and Planning
• Newsclip – PR Monitoring
• TGI – Research
• Brands Eye – Social Monitoring
• Effective Measure
• Screaming Frog – Technical Site Health
• Semrush – Search Mark Up
• Advanced Cloud Web Ranking – Competitor Insights
• Deep Crawl – Site Issues
• Optmyzer – Automated Optimisation
• Optmyizley – Landing Page Testing
• Rocket Fuel – Programmatic
• Unbounce – Landing Page Templates
• Crazy Egg – On Site Behaviour
Media services for unique media properties
Our core business over the years has hinged on innovative media solutions. For over five decades we have created unique properties in partnership with media owners.
We work in a manner that is based on a holistic approach and strive to ensure that every Rand invested does the work of two. Our integrated offering delivers media depth and breadth to clients. The streamlined processes of the media services division ensure that your media queries and opportunities are handled with care.
Clients also get the benefit of our media industry affiliations at a Board level.
Get in contact.
All of your media matters are in strategically strong and smart campaign hands.