IT’S ALL ABOUT YOUR BUSINESS GAME PLAN
dedicated media planning, negotiating, buying and placement practice delivers measurable added value. Plus we are fully accredited and do not share the media function with any other company or division. Our success is amplified by our use of shorter lines of communication, faster service – all with the personal touch – direct involvement and an unrivalled passion for media. Plus we negotiate and pass all discounts onto clients.
Our Media + Value expertise includes:
- Media strategy
- Media planning (across all channels ATL, BTL, Digital,
- Mobile, Social Media)
- Media negotiation
- Media buying (space and time)
- Social + Digital content creation and management
- Research management and co-ordination
- Media placement verification
- Post campaign analysis
- Media campaign administration (media contract
- management and invoicing)
Media Process + Evaluation
Our media practice aims to make the lives’ of clients as easy as possible through streamlining processes. All media queries and opportunities are directed to Ebony + Ivory to ensure that your team no longer has to field and evaluate countless advertising media queries. We weigh the different evaluation criteria per media against strategic objectives and budget parameters. For any media not a component of the approved media plan, the same evaluation process is followed. Those opportunities that are aligned, both strategically and from a budgetary perspective and are then collated and distilled into a summary of each opportunity.