Do you have a deep understanding of trends and disruptions facing your industry?
Have you analysed your competitors and external data to fully understand your brand’s position in the South African business landscape?
Are your goals and strategy aligned with real insights about your customers and competitors?
Do you need market intelligence to develop or position a new product?
Ebony+Ivory offer a team of professionals who can provide the industry intelligence you need to keep your company ahead of the game.
What is industry intelligence?
Industry intelligence involves gathering and analysing data about your competitors, customers, and suppliers.
Industry intelligence is essential for making important decision about your marketing strategies going forward. By using multiple sources of information, this market intelligence will help you gain a broad picture of the company’s customers, competitors, threats, and potential for growth.
This information can then be used to develop your marketing strategies, create new products, focus your business goals and improve your relationship with your customers.
The industry intelligence partner you need
Though a process of gathering and analysing data from your external environment, Ebony+Ivory are able to deliver the information you need to succeed.
Gathering and analysing industry intelligence is a vital part of your future business success. We can help you gather the information you need to ensure that your goals are on track and that that your marketing and advertising strategies are hitting the mark.
In our experience, it’s not about reams of industry research and industry reports but the uhncovering of salient facts that matter, and that in knowing these, brands are able to be taken forward. Informatively.
What should your industry intelligence cover?
A thorough industry analysis will cover competitor intelligence, product intelligence, market analysis and customer insight. Depending on your needs, you may only need to look into only one area to gain the insight you are looking for.
Competitor intelligence will give you a view of your competitors strengths and weaknesses. It can also help you understand how your customers see your competitor’s brand when compared to your own.
Product intelligence takes a look at products on the market, analysing their price points and the promotions used to market them. It will help you identify gaps in the market, and customer perceptions of the products out there.
Market analysis gives you a thorough understanding of the market. How big is the market? How much is it forecasted to grow?
Finally, customer insight will help you understand the customer’s headspace. How aware are you of your brand? How loyal are they to your brand? What is their brand preference? And what are the dynamics involved in making a purchasing decision.
As you can imagine, an industry analysis can provide you with critical information that can shape your business decisions going forward.
Using in-depth industry analysis, businesses can answer critical marketing questions like: should I be spending more on branding or generating demand for my product? What are my customer relationships like in comparison to my competitors? Am I missing out on a huge trend facing my industry? Am I innovating enough to stay ahead? Do I understand my target market and their needs? What government regulations or global issues could be on the horizon that could affect my business?
Gathering industry and market data is not enough – information becomes intelligence when it’s analysed. When used effectively, data can reveal critical information that your organisation can use to succeed, including hidden patterns and trends.
How can Ebony+Ivory help you?
If your business doesn’t adapt to the ever-changing market dynamics, you could find yourself facing obsolescence.
Ebony+Ivory is South Africa’s most enduring independent media and advertising agency.
With almost 50 years of experience behind our own brand, you could say we know a thing or two about creating a brand that lasts. And we’re known as an agency that can provide both creative and strategic leadership.
Our in-house Marketing Intelligence specialists provide brand and consumer research along with data analysis and insight. We create customer-led strategies that will empower you to take your brand in the right direction.
If you’re looking for a company that offers in-depth industry analysis that can offer you unique insight into your company, clients and competitors, Ebony+Ivory is the right fit for you.