People don’t read adverts. They read what interests them and sometimes, that happens to be an advert. It’s up to the copywriter – the quiet, often back-of-studio introvert – to choose words that matter to the reader.
A professional copywriter always starts by thinking of their audience: who are they? What are they interested in? How can I engage with them? Whether the copywriting brief is for a social media post, a brochure or a TV script, they need to know how to grab attention and keep people interested.
Professional Copywriting Services
A professional copywriter can be of enormous benefit to any business trying to make a name for itself. Whether they are composing radio adverts or press releases, copy for flyers or social media posts, a copywriter can help you reach your audience with a hard-hitting message.
Here are a few of the things you could engage a professional copywriter to tackle for you: they can relook your website copy to make it more memorable and succinct. They will be able to create content for your blog that is search-engine optimised, to bring more organic traffic to your site.
They can create social media posts that will be liked and shared by members of your target audience.
They should be able write traditional advertising copy content like TV, radio and print adverts. In fact, a professional copywriter can look at any of the content you create in your organisation, from checking the wording on your packaging to writing a press release for you or replying to comments on your Facebook page.
What is copywriting?
‘Copywriting’ is the term used to describe the skill of writing material that persuades people to buy your goods or services. There are many different specialisations as the scope of copywriting skills needed in today’s communication is extensive. For example, an advertising copywriter traditionally works with an art director in an advertising agency to craft print, radio and TV advertising while there are specialists such as web copywriters.
Writers also work in PR on editorials and press releases, and on social media, website copy, proposals, speeches and more. In fact, if you have any writing that needs to persuade your audience to take some sort of action, a copywriter can help.
A good copywriter will be skilled at composing a message that is easy to understand and easy to read. One of the first rules of good copy is that it shouldn’t be longer than necessary. You don’t want to waste your reader’s time with unnecessarily verbose copy that’s hard to digest.
A copywriter also needs to understand the power of an idea and must be able to craft a message to create an image in their target market’s mind. They are wordsmiths and use words to shape people’s thoughts and actions.
Anyone claiming to offer writing services obviously needs to understand grammar and spelling rules. With the advent of social media, they also need to have an understanding of appropriate abbreviations, slang terms and even emojis, which can be added to social media copy when appropriate.
A creative copywriter also needs good listening and research skills. They need to fully understand a client’s product or service, and grasp what they really want to say to their audience. Much of what a copywriter does is taking a complex message and simplifying and refining it for a specific audience.
Help, I need a copywriter!
If you need a good copywriter, you’ve come to the right place. Ebony+Ivory is a full service advertising agency with excellent copywriters who specialise in a number of areas. Whether you need copywriting services for social media posts or a highly detail-orientated writer who can check your annual report, we know how to get the job done. Our writing services are delivered through a panel of writers who also work together with art directors to craft creative adverts and designs.
Contact Ebony+Ivory for Professional Copywriting Services
Ebony & Ivory offers professional copywriting services, along with a host of other creative services including creative direction and design. Let’s talk – call us on +27 11 327 6871 or email email@example.com and ask us about our copywriting services prices.