Content marketing and having a digital presence is key for brands in today’s competitive online space. But what is content marketing and how do brands know what kind of balance to strike between their visual and written content? Is there a winning recipe to follow?
WHAT IS CONTENT MARKETING?
Let’s first agree that content marketing is a type of marketing that entails using online social platforms like Facebook, Instagram and YouTube to deliver messages about products and services to an audience. In a nutshell its videos, blogs, and any kind of social media posts to attract attention, generate sales and increase brand awareness.
WHY DO IMAGES MATTER?
The stats don’t lie and they tell us that content with images has more user engagement and generates more consumer interest than posts or blogs without. Here are a few interesting stats to show the power of an image:
- Blogs with images get 94% more views than those without
- Tweets with images get 150% more shares than those without
- Including a photo and a video in a press release increases views by over 45%
- Engagement rates on Facebook for photos averages 0.37% where text only is 0.27%
WHAT IS THE RECIPE FOR A GOOD CONTENT MARKETING STRATEGY?
It’s important to give as much consideration to the images you are sharing and posting as the content or text that go alongside them. A good combination of compelling text with interesting images is the perfect recipe for a good content marketing strategy.
Marketers talk about adopting a visual culture in your business. Yes, it means having a professional photographic catalogue of your products but it also means instilling a culture in your business in which you start to think in pictures. Get your employees on board and encourage them to use their visual creativity to take photos of what they do on a daily basis.
And finally, research from Raconteur shows very clearly that it is important to make a statement. Do not post unremarkable, unoriginal or generic material. Build engagement and response by taking a stand, expressing a viewpoint or making a statement.
If you need help with a content marketing strategy for your business, contact us today on 011 327 6871 or email firstname.lastname@example.org