
Industry Intelligence

Facebook puts on new ad faces

AMPS TO MAPS: CHARTING THE PATH FOR MARKETERS

LOW MEDIA INFLATION HIDES NEW LEVELS OF BUYING COMPLEXITY

DIGITAL MEDIA PLANNING NEEDS TO BE MORE LIKE ATL MEDIA PLANNING
What’s the best thing about digital? You can measure everything. What’s the worst thing about digital? You can measure everything! We have all sat in one of…

UNESCO GIVES YOUTH A VOICE
E+I received a creative brief of honour from the United Nations Educational, Scientific and Cultural Organization (UNESCO). The task was to produce a media feature which premiered…

Better social media strategies using the right data?
Data, data, data…big data, small data, machine learning. We don’t know about you but we are sick of hearing about data. Even though it underpins everything that…

Catching Radio Data Waves
The Broadcast Research Council of South Africa (BRC) recently released the January – June 2017 Radio Audience Measurement (RAM) data. The January to June 2017 sample comprised…

How to write an impressive corporate newsletter
Crafting a newsletter should feature on your Communication Chefs Table, all you need are the right flavours Anyone can make a cake, right? Not really. Not everyone…

Too much process can kill creative agencies
Ironically creatives need structure to have the time to be creative in the first place. They might not like this but it’s the truth. The problem, is…

Beer Corporate Branding Wars
In the late 1990’s Louis Luyt, former Rugby legend and Anton Rupert, decided to go into the beer business. They brought a well-known brand from the United…

Retail: Strategic Marketing Report

Logo Spotting – What are the Trends in Corporate Branding?
Leon health-food outlets have rapidly established a presence in London as one of the favourite on-the-go food providers for locals but it was more than the renowned…

We’re following Plan Bee
Pollination for our future Design is where solutions to potentially cataclysmic scale problems start. Industrial design student, Anna Haldewang, didn’t just wonder how much technology it may…

Design thinking in duct tape
Here’s a short thought that inspires our strategy, media and design team. AirBnB co-founder Joe Gebbia reminds us that as creatives we must uncover the “duct tape…

Earn your invitation to engage on social media
Are you over the onslaught of social media and in the bunker of digital burnout? You’re not alone. Social media fatigue is real for those thumbing it ad…

Radio on the Radar
The Broadcast Research Council of South Africa (BRC) recently released its full first year of Radio Audience Measurement (RAM) data but what can the advertising agency and…

Humble Impressions from Indaba
Lernert & Sander, Giorgia Lupi and Kaki King, Kate Moross, Dokter & Misses, gt2P (Great Things to People) and Andile Dyalvane, Yinka Ilori, Marina Willer, Stuart Forrest,…

Announcing A Creativity Revolution
Fast tracking business growth for independent creative professionals who intimately understand, speak and translate South African diversity through communication. In our industry we’ve got unbridled power through…

REAL Advertising For REAL People
Jawitz Properties, One of SA’s leading Real Estate Advertising agencies, has launched the first phase of its national TV advertising campaign to raise awareness of the brand and create lead…

Profmed TVC Story
Creating meaningful work is something we at Ebony+Ivory endeavour to do. We focus on telling compelling stories that matter and with our client Profmed, a Medical Aid…

Making a difference, differently!
Hidden in a suburb on the east of Johannesburg is a gem of a home called Lambano; a sanctuary really, as 28 orphaned or abandoned children are…
Corporate Branding Agency
What is a branding agency? A branding agency is a company that specialises in creating, building and marketing brands. The role of a branding agency is to…

Fast track from brief to go-live
In the time-sensitive world of media strategy the planner’s network is equal to their net worth. The Ebony+Ivory media team recently proved this as it turned around…

Digital: The art of SEO
The art of SEO – How easy it is to get it wrong and tips on how to get it right Search Engine Optimisation (SEO) is the…

The rise of behavioural data
People know a great ad when they see one, but getting that ad to right people at the right time is an art unto itself. That’s what…

2016 can be simply successful
Every year I watch the predictive rhythm of the business calendar. Everything starts out with a fleeting sense of bright and shiny newness but inevitably the grind of…

Make it, pace it – it’s all new this year

Why the right creative and incentive can make an in-store POS activation, bigger and better

The importance of brand internalisations

Get your head in the game
Involvement in industry bodies and not in a ‘warm up before the match’ kind of way is what it takes to add value in the Big Leagues….

The purpose of storytelling – Your brand brought to life
Storytelling is one of the most powerful ways to breathe life into your brand, if you are able to give products and services an identity by capturing…