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September 27, 2017

Catching Radio Data Waves

The Broadcast Research Council of South Africa (BRC) recently released the January – June 2017 Radio Audience Measurement (RAM) data. The January to June 2017 sample comprised 14 899 households and 31 178 individuals, of which 39 commercial and public broadcasting stations and 269 community stations were measured.   Realities in radio listenership The data…

September 18, 2017

How to write an impressive corporate newsletter

Crafting a newsletter should feature on your Communication Chefs Table, all you need are the right flavours Anyone can make a cake, right? Not really. Not everyone can make a cake that is savoured in memory – that makes you remember the time and place, and exactly with whom you shared it.Now that cake (you…

September 6, 2017

Too much process can kill creative agencies

Ironically creatives need structure to have the time to be creative in the first place. They might not like this but it’s the truth. The problem, is that the creative process can be so fragmented that agencies try and keep it lean, mean and profitable by throwing process in the way. Whilst there is some…

August 4, 2017

Beer Corporate Branding Wars

In the late 1990’s Louis Luyt, former Rugby legend and Anton Rupert, decided to go into the beer business. They brought a well-known brand from the United States onto South African soil. SA Breweries, now SAB Miller, caught wind of this and declared war. In time, Luyt and Rupert had a fall out and went…

retail trend report
July 6, 2017

Retail: Strategic Marketing Report

By Noted Thinking a division of E+I The world of retail is changing very fast. Discretionary income is under pressure and social habits are changing. Is it still cool to hang out in a shopping centre and while away the time buying stuff and perhaps enjoying a meal? The USA might be ahead of the...
Bee Drone
May 16, 2017

We’re following Plan Bee

Pollination for our future Design is where solutions to potentially cataclysmic scale problems start. Industrial design student, Anna Haldewang, didn’t just wonder how much technology it may take to replace a bee. She seeks an answer with “Plan Bee, a hand-size drone that detects flowers with an ultraviolet camera, then uses a suction mechanism to…

Ebony+Ivory Social_Media May 2017
May 3, 2017

Design thinking in duct tape

Here’s a short thought that inspires our strategy, media and design team.  AirBnB co-founder Joe Gebbia reminds us that as creatives we must uncover the “duct tape beacons” of the world. “Wherever you see duct tape … where you see something broken and a quick fix is needed, there is an opportunity,” he said in…

Engage on Social Media
April 10, 2017

Earn your invitation to engage on social media

Are you over the onslaught of social media and in the bunker of digital burnout? You’re not alone. Social media fatigue is real for those thumbing it ad nauseam. For digital agency insomniacs (like us), whether geeks who work in a specialised online marketing company or geeks just the same from a full service advertising agency, the fight…

BRC, Radio Audience Measurement Data
April 3, 2017

Radio on the Radar

The Broadcast Research Council of South Africa (BRC) recently released its full first year of Radio Audience Measurement (RAM) data but what can the advertising agency and marketing executive make of the findings? Our media agency team share their insights. We were pleased to see that the new BRC RAM sample frame now accurately reflects…