Projects, news and what’s cooking!

December 12, 2017


E+I received a creative brief of honour from the United Nations Educational, Scientific and Cultural Organization (UNESCO). The task was to produce a media feature which premiered at the November 2017 UNESCO Conference in Paris. The honour lay in being part of an initiative that gave youth the platform to talk about the sexual pressures…

September 27, 2017

Catching Radio Data Waves

The Broadcast Research Council of South Africa (BRC) recently released the January – June 2017 Radio Audience Measurement (RAM) data. The January to June 2017 sample comprised 14 899 households and 31 178 individuals, of which 39 commercial and public broadcasting stations and 269 community stations were measured.   Realities in radio listenership The data…

September 18, 2017

How to write an impressive corporate newsletter

Crafting a newsletter should feature on your Communication Chefs Table, all you need are the right flavours Anyone can make a cake, right? Not really. Not everyone can make a cake that is savoured in memory – that makes you remember the time and place, and exactly with whom you shared it.Now that cake (you…

September 6, 2017

Too much process can kill creative agencies

Ironically creatives need structure to have the time to be creative in the first place. They might not like this but it’s the truth. The problem, is that the creative process can be so fragmented that agencies try and keep it lean, mean and profitable by throwing process in the way. Whilst there is some…

August 4, 2017

Beer Corporate Branding Wars

In the late 1990’s Louis Luyt, former Rugby legend and Anton Rupert, decided to go into the beer business. They brought a well-known brand from the United States onto South African soil. SA Breweries, now SAB Miller, caught wind of this and declared war. In time, Luyt and Rupert had a fall out and went…

retail trend report
July 6, 2017

Retail: Strategic Marketing Report

By Noted Thinking a division of E+I The world of retail is changing very fast. Discretionary income is under pressure and social habits are changing. Is it still cool to hang out in a shopping centre and while away the time buying stuff and perhaps enjoying a meal? The USA might be ahead of the...
Bee Drone
May 16, 2017

We’re following Plan Bee

Pollination for our future Design is where solutions to potentially cataclysmic scale problems start. Industrial design student, Anna Haldewang, didn’t just wonder how much technology it may take to replace a bee. She seeks an answer with “Plan Bee, a hand-size drone that detects flowers with an ultraviolet camera, then uses a suction mechanism to…