We’ve been working like crazy.
2011 was a crazy year. What with the crazy double economic downturn, the crazy competitors, the crazy political situation, the crazy crime rates, the crazy natural disasters, the crazy international state of affairs. Its a wonder that none of us have landed up in the looney bin.
In Seth Godin’s blog, he says…
Stop thinking about how crazy the times are, and start thinking about what the crazy times demand.
These crazy times demand the new, the innovative and the risky. Business-as-usual is sure to fail, sure to disappoint, sure to deliver the same results. As an agency, we’re thinking crazy. But good crazy. A crazy that challenges the old, adapts to the new, immerses itself in the consumer’s mindset, embraces technology, confronts the competitors, aspires to greatness, and is inspired by your product.
As client and agency we have already prepared for the craziness that is 2012:
- We’ve already strategised, planned, and budgeted
- We’ve already started the implementation process
- And we’ve decided to take risks. Calculated and researched.
With this foundation in place we have room for that all-too-rare commodity…time. Crazy thing that. Time to find ideas that matter and to share them. Time to push ourselves and the people around us. Time to demonstrate insight, excellence and quality.
So here’s a toast to you, our client, and, as crazy as it may sound, to the promise of great things to come in 2012 and beyond.
As Steve Jobs so eloquently stated many years ago…
Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.